To do this George worked with producers of an "edu-tainment" program that embeds sustainable development messages in a soap opera called Makutano Junction. The producers, a non-profit in UK, enlisted the help of SMART fellows to help with script ideas for a new show. As part of this project George spent five days in rural villages talking to farmers about what themes would work for the show and learning about their farming practices. George focused on asking questions about popular conceptions of climate change within the culture. George noted: "We wanted to gauge the extent of climate knowledge - causes, results, remedies. We also wanted to see if there was conflict with traditional or cultural practices."
SMART fellow Hajra Hafeez-ur-Rehman (CIPA), farmer, and George holding melons
Photo credit: George Homsy
Group Photo with SMART fellows and farmers